Website Traffic Campaign Design
This is the fun part of getting web traffic. It is often the case that even when you follow all the rules and perfectly tune a page, other websites outrank you. This is due to a number of factors, but mainly it has to do with how many sites link to yours. Essentially, they are saying "Go here to find out more because I think the information is top-notch."
Website traffic campaign design depends on several important components:
The quality of the information on your site. Factors that contribute to quality are:
Accuracy (Is it true? Can it be verified?)
Originality (Is it your original thinking or are you just quoting or plagarizing?
Attribution (Cite your sources!)
Recency (How up-to-date is your information?)
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Completeness (Who, What, When, Where, Why and How?)
Public recognition of your site (Getting the word out via press releases, etc.)
Social Approval via:
Content Sharing Sites (Blogs, Youtube, etc.)
Social Boookmarking Sites (StumbleUpon, Technorati and others)
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Social Network Sites (MySpace, FaceBook, LinkedIn and others)
Need Fulfillment (To what extent is your site the solution to a known problem?)
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Real-World Reputation (Satisfied Customers, Fans, Radio and Television Interviews, etc.)
The approach varies depending on the quirks of a particular industry whether it be music, cars or seminars.
