Feasibility Studies

Before you spend a whole lot of money on a new site, it is a good idea to understand the existing market niches. A feasibility study does just that. The steps we take are:

• Discovering you keyword competitors
• Checking them out to see if:
  • They are true competitors (and whether they can be topped!)
  • They are potential affiliates or joint venture partners
• Noting whether channels are revealed (Business, Educational, Entertainment, etc)
• Looking at existing real numbers and making Worst Case, Best Case and Likely Case Projections
• Formulating a realistic plan based on available time and money
• ...or making the determination that it's not worth it

This is good to know before you get started!