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It may take some time to develop your product whether it is a book to be written, a script to be drafted or a presentation to be filmed. The good news is that you can utilize this "down time" to contribute valuable content online, thus advancing your reputation as an expert in your field.
As you ready your product you can blog, podcast, submit YouTube shorts and build a list of subscribers to a monthly newsletter. These and many other methods help set the stage for your eventual product launch.