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One thing people don't ordinarily consider is their public persona, or what sets them apart from the crowd.
As you gain a reputation among your particular tribes, it is very helpful to "brand" yourself with quirks, quotes and other readily identifiable characteristics. You don't need to be as crass as a used car salesman wearing a cowboy hat riding a camel, but devoting attention to what distinguishes you from the crowd is time well spent.
We help you take who you are naturally and expand that into a public persona that clearly distinguishes who you are and has people feel good about you. This is a step by step process available to our subscribers.